Aarni Jewelers

A Jewellery Brand Identity - Design Test, 2023

This was a design test for a Creative Agency and my first time ever conceptualizing for a jewelry brand. No brief history, no past reference. Just instinct, craft, and a blank canvas.

I'm proud of what came out of it. The concept, the visual language, the storytelling it all came together in a way that felt considered and intentional, even for a first attempt.

Two years on, my eye has sharpened, my storytelling has deepened, and my confidence in building brand worlds from scratch has only grown. This piece is a marker of where I started with the category and a quiet reminder of how far I've come.