Crisp & Melt
London, UK - Brand Identity
Some cities have a dish. London has a moment, somewhere between the Tube and the office, when you need something that actually tastes like something. That's where Crisp & Melt lives.
A sandwich brand built on one honest truth: great food has two things - the crunch of something fresh, and the pull of something warm. Classic British sandwiches, rebuilt from the ground up. Better bread. Better sourcing. A look that belongs on a paper bag as much as a shopfront.
Navy, gold, and confidence. For the city that's always moving - and deserves to eat well while it does.